Importance of Directing in an Organization


By: Site Engineer, Staff

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Directing the business is a basic management function that consists of creating an opportunity for motivation, supervising, disciplining, building of effective work climate and scheduling.

The process of directing seeks to get subordinates to integrate their efforts towards the achievement of organization objectives. Directing is one of the most difficult functions of management: what are being directed are the human resources that are to make use of physical resources to achieve company plans.

The complexity of the functions could be inferred from the fact that no two human beings are exactly the same. Aspirations differ, temperaments are not exactly the same, and they differ intellectually and physically.

To get the subordinates to achieve the organizational objectives, it requires completing their individual takes, which must be motivated by sound leadership through effective communication.

Directing, therefore, deals with the use of motivation, communication, and leadership to guide subordinates towards the attainment of organizational objectives.

1. Motivation

The essence of this topic is to prepare the entrepreneur firmly in handling his workers because they are the human beings-the greatest asset in any organization. These human beings need to be motivated so as to perform well for the progress and attainment of the organizational goals.

Motivation is the force that energizes behaviors in order to achieve goals. Individual must be sufficiently stimulated and energetic, must have a clear focus on what is to be achieved, and must be willing to commit their energy for a long enough period of time to realize their aim. Since the leading function of management involves influencing others to work toward organizational goals, motivation is an important aspect of that function.

To motivate an employee, the entrepreneur must create the real or imagined need for the employee to aspire to.

2. Communication

Communication is the transfer of ideas from the sender to the receiver. Communication is an indispensable management tool. Any means that an individual uses to transfer meaning, ideas, feeling, emotion or attitude to others is communication.

There are speechless messages that are transmitted by facial expressions, by the use of eyes, body movement, and gesticulation of the hands, shaking the head in approval or disapproval, smiling or frowning. These are sometimes accurate ways of expressing oneself than the conventional oral or written manner.

Communication can be vertical, or horizontal. Vertical communication is communication that involves a message exchange between two or more levels of the organizational hierarchy. Thus vertical communication can involve a manager and a subordinate or can involve several layers of the hierarchy. It can flow in a downward or an upward direction.

Downward communication is the communication that flows from a higher level to one or more lower levels of the organization.

Upward communication flows from a lower level to one or more higher levels in the organization while, horizontal communication is the lateral or diagonal message exchange either within work unit boundaries, involving peers who report to the same supervisor or cross work-unit boundaries, involving individuals, who report to different supervisors.

Entrepreneurs should always encourage upward communication in order to promote good human relations. It is through this means that management monitors the feeling of employees and takes appropriate action to correct what would otherwise lead to costly labor-management dispute.

 Types of Communication

Communication can be broadly divided into three:

  • Written communication
  • Verbal
  • Non-verbal

Always in all the three forms, there is must be a communicator and the receiver.

Verbal Communication

This involves the transmission of words. It involves the interaction between the communicators. This has the advantages of being repeated, fast and an immediate counter response.

Non-Verbal Communication

This involves the use of signs and non-verbal expressions. It could speak louder than voice. For example, a pat on the back expresses friendliness and appreciation more than words. In the same vein, frustration can also be indicated immediately by the tight fixing of teeth. Other forms of non-verbal communications are facial movement and body movement.

Written Communication

This deals with a written message from an individual or group to another individual or group. It could be in form of letters, memos, reports, petitions, minutes, notices and so on.

3. Leadership

Leadership is the process of influencing others to achieve organizational goals. Leadership is concerned with the ability of the entrepreneur in using the most valuable assets/resources of a company-people.

It involves being able to persuade people to help translate the plans of the organization into action. It should be noted here that no entrepreneur can succeed in running his enterprise if he is not a good leader.

A leader is a person with powers for the purpose of influencing their behavior. It is, therefore, safe to say that:

  • They help in the achievement of goals
  • All leaders have influence
  • They provide direction

Leadership occurs within a specific situation in the social setting where there are a person, a position, and a situation.

Without leadership, an organization is only a confusion of people and machines. Leadership transforms potentials into reality. It is the ultimate act that brings to success all the potentials that are in an organization and its people. At times the appropriate leadership action is to stay in the background keeping pressures off the group, to keep quiet so that others may talk, to be calm in times of uproar, to hesitate, and to delay decisions.

Therefore, as a company requires capital and modern physical facilities, it also requires a continuous supply of competent leaders to fill vacancies caused by death, retirement, and resignation.

A growing company requires an even larger supply of leaders.


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